by steban » Wed Oct 09, 2013 9:14 pm
Music is quintessential in video. I mean in shows, movies, commercials, not music videos. I include all the talent shows. But that music might be from the 60s as much as from now. And even though almost everyone has favorite artists old and new, there's only so many times you can play that Dead song. It is a lot of times, though.
So I think there is still a lot of radio or music channel listeners out there, people with nothing better to do than watch TV all day, soap operas for some, music for others, and that propels some of the musicians in rotation to stardom and certain songs to hits. And those people aren't necessarily getting the WOTE or other Youtube viral video exposure at all, they are just not dialed into it. They get Taylor Swift or Bruno Mars or Arcade Fire on Youtube as well as it gives them more of the same as their most common searches.
To monetize the net, it is going the way of ads. At some point, some iTunes DLs might transpire, but that is hardcore.
I also think some genres have a strong enough following that new members of the club might get a free pass or an expedited listen. I think this now happens within pretty narrow sub genres. Rock is too big. Metal, closer. Punk is a good size, except the entire sub genre is not en vogue. Rap, I'm no expert but I think it has sub genres, too. Possibly fitting well within a popular sub genre and providing the music and video for a hungry market to consume is what it takes.
So what do we do? We have a freedom to create and experiment, our success or failure based on our talent and our popular sub genre fit. It is probable that most good music will not find a market hungry for it. It is possible we already have collected enough songs here in the same sub genres that might as a cluster up the ante, I mean by that could be some good fast food for a hungry market that might gobble up the package and deduce there's more to come.
So even though we all are often guilty of exploring a variety of styles, we might benefit from better grouping. For instance, I think Mark, Todd, Steve Ison, and some others have a soft alt pop rock side that goes well together. Perhaps we can work on sorting our music beyond charts to present to specific hungry markets.